Howard moves to satelite radio
Because of Howard Stern, Sirius Satellite Radio has been selling massive amounts of subscriptions in recent months, but is this really the begining of the huge revolution and world change we’ve been promised?
Forbes reports that the hype about Howard will likely fade during the first half of 2006. RadioInk comments further saying:
That’s what Banc of America Securities thinks, and in a report issued this week, they say that about 29% of Sirius subscribers in December and January mentioned Stern as one of the top three reasons for choosing the provider.
“Our thesis is that over the next few months, XM’s retail share will return to 50%, as the Stern hype subsides,” said Banc of America analyst Jonathan Jacoby.